Communication
The Institut de la Gastronomie Végétale provides tailored support to foodservice brands and hospitality businesses seeking to refine their communication strategy and enhance the visibility of their plant-based offering among their audiences.
Communication support for your plant-based offering
We support Communication, Sales and Marketing teams in shaping and strengthening the communication strategy surrounding their plant-based offering.
Objective: Build a clear, consistent and effective communication strategy for your plant-based offering.
For whom? Foodservice brands, Hospitality businesses, Communication, Sales and Marketing departments, project leaders.
Possible support:
- Training on plant-based communication strategies
- Coaching for Communication, Sales and Marketing teams
- Audit of communication materials and commercial documents
- Identification of improvement opportunities
- Recommendations on messaging, communication channels and content format
Enhancing the visibility of your plant-based offering
We help you develop editorial content dedicated to your plant-based offering, enabling you to showcase your expertise, commitments and initiatives.
Objective: Increase the visibility of your plant-based offering.
For whom? Foodservice brands, Hospitality businesses, Communication, Sales and Marketing departments, project leaders.
Possible support:
- Creation of eBooks, guides and white papers
- Writing of articles and thematic reports
- Review and enhancement of existing content
- Adaptation of content for different communication channels and formats
